Categories and Criteria


  • ONE entry PER CATEGORY only. Multiple entries in the same category are not allowed and WILL BE DISQUALIFIED with the judges picking just one entry.
  • Please keep the entry relevant to the US market and include facts, figures and testimonials to strengthen your entry.
  • Also please concentrate on the business benefits of your products in the product categories, and don't make the entries too technically focused.
  • All initiatives and programs must have been launched or further developed between January 2018 and January 2019 to be eligible for entry.
  • Channel Partner Insight reserves the right to move an entry to another category if the judges see fit and also to drop categories that are not adequately entered.
  • DO NOT go over the 800-word count (judges' discretion does count).


WE ARE ACTIVELY ENCOURAGING ALTERNATIVE STYLE ENTRIES to the standard block of text - this can be in the form of a video or PDF to really make your entry stand out. Feel free to use pictures, these do not count towards the word count.

You can still submit text entries, you won't be penalised for doing so, but the option is there to be more creative with your entry if you so wish.

*Please note: The bullet points are just guidelines and don't have to be answered individually in order - use them as a basis to create your entry and as a GUIDE ONLY.

Vendor Categories

Best Backup/Continuity Offering

This category is open to all vendors that offer a backup and continuity solution. Vendors must prove why their backup solution is the best on the market, and use hard facts and figures to support their entry.

- How is your backup offering better than that of your competition?

- How has the solution improved/developed over the last 12 months?

- Support your entry with numbers and stats to demonstrate the success of your backup solution in the market.


All entries will be kept strictly confidential and used for judging purposes only.

We welcome and encourage PDF or multi-media entries – we want to get a sense of your business’ creativity! Plain text entries are also accepted, but please make sure they’re easy to read and digest.

Including relevant partner case studies from the past year in your entry will go a long way to help us understand the value you are providing your channel partners.

Vendors are encouraged to enter for more than one award if they wish, and if the category is relevant to their business. But each entry MUST be different.

Best Managed Services Partner Programme

This category is open to all vendors that support partners through a managed services partner programme. Vendors must show how their programme has helped mobilise its channel partners to adopt managed services. Successful entries will detail how the programme works, how it incentivises partners and how the programme has helped build traction for your managed services offering.

- What is unique about your managed services partner programme?

- How has it evolved over the last 12 months to better reward and support partners?

- Please include any stats to support the success of the programme – how many new members has the programme had in the past year? How does the programme help with your partners’ profitability?


All entries will be kept strictly confidential and used for judging purposes only.

We welcome and encourage PDF or multi-media entries – we want to get a sense of your business’ creativity! Plain text entries are also accepted, but please make sure they’re easy to read and digest.

Including relevant partner case studies from the past year in your entry will go a long way to help us understand the value you are providing your channel partners.

Vendors are encouraged to enter for more than one award if they wish, and if the category is relevant to their business. But each entry MUST be different.

Best MSP Support

This category is for any vendor that works with MSP partners. The winner of this category will be able to demonstrate unrivalled support and assistance to their MSP partners.

This could take the shape of offering dedicated account managers to their partners, being easy to work with, or working together and collaborating with your MSP partners on projects.

The winning entry will demonstrate a proven track record of working together with MSPs and building a long-term relationship with their partners.

- How do you engage with MSPs?

- Case studies of working together on projects with MSPs

- Proven track record of being approachable and easy to work with - Investment in tools and services for MSPs to grow and evolve their business


All entries will be kept strictly confidential and used for judging purposes only.

We welcome and encourage PDF or multi-media entries – we want to get a sense of your business’ creativity! Plain text entries are also accepted, but please make sure they’re easy to read and digest.

Including relevant partner case studies from the past year in your entry will go a long way to help us understand the value you are providing your channel partners.

Vendors are encouraged to enter for more than one award if they wish, and if the category is relevant to their business. But each entry MUST be different.

Best Project Award

This category is open to any vendor to enter. Entries must outline a case study in which the vendor has carried out a complex and innovative project alongside a channel partner.

Winning entries will demonstrate how the vendor carried out a large scale project for one of their customers. We are looking for examples in which vendors have taken on an ambitious or technically complex project which illustrates an interesting use case for their technology.

The winning entry will be able to outline what the project was, how it involved an MSP and what value it created for the end customer.

All entries will be kept strictly confidential and used for judging purposes only.

We welcome and encourage PDF or multi-media entries – we want to get a sense of your business’ creativity! Plain text entries are also accepted, but please make sure they’re easy to read and digest.

Including relevant partner case studies from the past year in your entry will go a long way to help us understand the value you are providing your channel partners.

Vendors are encouraged to enter for more than one award if they wish, and if the category is relevant to their business. But each entry MUST be different.

Best PSA Offering

This category is open to all vendors with a PSA offering. Successful vendor entries will prove why their PSA offering is the best available on the market, and use hard facts and figures to support their claims.

- How is your PSA offering better than that of your competition?

- How has the solution improved/developed over the last 12 months?

- Support your entry with numbers, stats and testimonials to demonstrate the success of your backup solution in the market.


All entries will be kept strictly confidential and used for judging purposes only.

Including relevant partner case studies from the past year in your entry will go a long way to help us understand the value you are providing your channel partners.

We welcome and encourage PDF or multi-media entries – we want to get a sense of your business’ creativity! Plain text entries are also accepted, but please make sure they’re easy to read and digest.

Vendors are encouraged to enter for more than one award if they wish, and if the category is relevant to their business. But each entry MUST be different.

Best Security Offering

This category is open to all vendors with a security offering. Successful vendor entries will prove why their offering is the best available on the market, and use hard facts and figures to support their claims.

- Why are you applying for this award?

- How is your security offering better than that of your competition?

- How has the solution improved/developed over the last 12 months?

- Support your entry with numbers, stats and testimonials to demonstrate the success of your backup solution in the market.


All entries will be kept strictly confidential and used for judging purposes only.

We welcome and encourage PDF or multi-media entries – we want to get a sense of your business’ creativity! Plain text entries are also accepted, but please make sure they’re easy to read and digest.

Including relevant partner case studies from the past year in your entry will go a long way to help us understand the value you are providing your channel partners.

Vendors are encouraged to enter for more than one award if they wish, and if the category is relevant to their business. But each entry MUST be different.  

MSP Categories

Customer Retention/Customer Satisfaction Award

This category is open to any managed service provider. The winning entry will demonstrate an ability to retain customers through an excellent level of service.

Relevant stats and figures, including relevant metrics such as NPS scores and customer retention percentages are a must for any successful entry for this category.

Your entry should also outline how your company approaches customer satisfaction, and be backed up with relevant customer testimonials.

- What processes has your company put in place to ensure customer satisfaction?

- Does your company have dedicated customer experience managers? If so, how many?

- How do you create a sense of trust with your customers?

- Give any evidence of how your customers have retained or increased their business with you.


 All entries will be kept strictly confidential and used for judging purposes only.

We welcome and encourage PDF or multi-media entries – we want to get a sense of your business’ creativity! Plain text entries are also accepted, but please make sure they’re easy to read and digest.

Including relevant customer case studies from the past year in your entry will go a long way to help us understand why you deserve to win this category.

MSPs are encouraged to enter for more than one award if they wish, and if the category is relevant to their business. But each entry MUST be different.

Cybersecurity Award

This category is open to any MSP that sells cybersecurity products and services. The winning entry will demonstrate how their cybersecurity business provides high value to your customers.

The winner will be able to give solid evidence and figures to support the high growth and success of your cybersecurity business.

- Outline what your security offering entails and how it is helping customers

- Give sales figures showing how your cybersecurity business has grown over the last year

- Show us how your cybersecurity business has expanded, either in terms of headcount or geographically

- Give us an overview of what security accreditations and certifications your employees have in cybersecurity

- Details of customer acquisition and retention

- Detail how you are taking an innovative approach to cybersecurity – are you investing in emerging technologies, or are you providing any unique services that your competitors do not offer?


All entries will be kept strictly confidential and used for judging purposes only.

We welcome and encourage PDF or multi-media entries – we want to get a sense of your business’ creativity! Plain text entries are also accepted, but please make sure they’re easy to read and digest.

Including relevant customer case studies from the past year in your entry will go a long way to help us understand why you deserve to win this category.

MSPs are encouraged to enter for more than one award if they wish, and if the category is relevant to their business. But each entry MUST be different.

Industry Specialist Award

This category is open to any MSP. This award is designed for managed service providers that have chosen to specialise in a specific customer vertical – be it healthcare, manufacturing, financial or public sector.

Successful entries will be able to convey why they are specialists in their chosen vertical, and be able to demonstrate how they have tailored their offerings and services to cater for the specific needs of those customers.

- What unique services/support do you provide to your specific vertical?

- How successful have you been in growing in this vertical (supported by relevant facts and figures)?

- What expertise has your company built up to address these customers?


Entries for this category will especially benefit from customer case studies demonstrating your success in growing within your chosen vertical.

All entries will be kept strictly confidential and used for judging purposes only.

We welcome and encourage PDF or multi-media entries – we want to get a sense of your business’ creativity! Plain text entries are also accepted, but please make sure they’re easy to read and digest.

MSPs are encouraged to enter for more than one award if they wish, and if the category is relevant to their business. But each entry MUST be different.

MSP of the Year

This category is open to any MSP. This award is given to the best overall MSP in the US market.

The most prestigious award of the night, the winning entry for MSP of the Year will provide plenty of relevant stats and testimonials supporting why your company is leading the pack in the managed services space.

- An outline of why your company is unique and better than the competition in your market

- Solid facts and figures on how your business has grown over the last full year. Including sales figures, customer acquisition and retention, geographic growth, growth in a particular business unit, growth with new technologies or service models

- Examples of how you have evolved your business in the last year. Has your company succeeded in undergoing a massive transformation? Have you successfully repositioned your company in the market?

- Customer or vendor testimonials supporting why you deserve to win this award


All entries will be kept strictly confidential and used for judging purposes only.

We welcome and encourage PDF or multi-media entries – we want to get a sense of your business’ creativity and individual flair! Plain text entries are also accepted, but please make sure they’re easy to read and digest.

Including relevant customer case studies from the past year in your entry will go a long way to help us understand why you deserve to win this category.

MSPs are encouraged to enter for more than one award if they wish, and if the category is relevant to their business. But each entry MUST be different.

Next-generation MSP Award/Innovation Award

This award is open to all MSPs. The category is designed for MSPs that have demonstrated an ability to innovate their services offering to better serve their customers.

The winning MSP will be able to demonstrate success in embracing new or emerging technologies, or new customer consumption models such as cloud, as as-a-service or subscription-based models.

Winning entries will be able to show how their company has evolved and shifted their business in order to keep pace and remain relevant to their customers.

- What big changes/evolutions has your business made in the last 12 months?

- Evidence to support your business’ traction with emerging technologies, as-a-service models or subscription-based selling

- Evidence that your business is successfully shifting to cloud-based solutions and how you are skilling up and training your workforce to accommodate this shift.


All entries will be kept strictly confidential and used for judging purposes only.

We welcome and encourage PDF or multi-media entries – we want to get a sense of your business’ creativity and individual flair! Plain text entries are also accepted, but please make sure they’re easy to read and digest.

Including relevant customer case studies from the past year in your entry will go a long way to help us understand why you deserve to win this category.

MSPs are encouraged to enter for more than one award if they wish, and if the category is relevant to their business. But each entry MUST be different.

Best employer/best place to work

This category is open to any MSP. We are looking for the best employer, or best place to work in the MSP community.

Successful entries will demonstrate a track record of attracting and retaining top talent in their companies. MSPs should outline the culture of their business, and detail their methods to create a happy and fulfilling workplace for their employees.

In an industry facing a dire skills shortage, what employee benefits do you offer to hold on to your skilled staff?

- What is the key to a happy culture and workplace at your business?

- What specific benefits/perks have you introduced to your workforce?

- How have you aligned the management structure of your business to encourage growth from within your company?

- How successfully does your company invest in training programmes to ensure your employees continue to develop their skills?

- Give relevant stats/figures for staff retention or satisfaction in your company, plus any evidence you can think of to support that your business is a good place to work.


All entries will be kept strictly confidential and used for judging purposes only.

We welcome and encourage PDF or multi-media entries – we want to get a sense of your business’ creativity and individual flair! Plain text entries are also accepted, but please make sure they’re easy to read and digest.

Including relevant customer case studies from the past year in your entry will go a long way to help us understand why you deserve to win this category.

MSPs are encouraged to enter for more than one award if they wish, and if the category is relevant to their business. But each entry MUST be different.

Growth MSP of the Year

This category is open for any MSP to enter. This award is designed for smaller partners that have enjoyed lightning growth in their last full financial year.

We are looking for solid evidence of either revenue growth, headcount growth or geographic growth either organically or through acquisitions.

The winning partner will provide solid stats and percentages outlining how their business has grown over the course of their last financial year, while also outlining their ambitious for future growth.

All entries will be kept strictly confidential and used for judging purposes only.

We welcome and encourage PDF or multi-media entries – we want to get a sense of your business’ creativity and individual flair! Plain text entries are also accepted, but please make sure they’re easy to read and digest.

Including relevant customer case studies from the past year in your entry will go a long way to help us understand why you deserve to win this category.

MSPs are encouraged to enter for more than one award if they wish, and if the category is relevant to their business. But each entry MUST be different.

Best cybersecurity training programme

This category is open to all MSPs with a cybersecurity business. The award is designed for those MSPs that offer cybersecurity awareness training to their customers.

The successful entry will outline the scope of what their cybersecurity training covers, and provide solid evidence and figures about how it has helped secure their customers’ businesses.

- What does your cybersecurity training involve?

- How is it unique compared with anything else available on the market?

- How has your cybersecurity training positively impacted the security posture of your customers?

- How has the programme helped you acquire new cybersecurity business?


All entries will be kept strictly confidential and used for judging purposes only.

We welcome and encourage PDF or multi-media entries – we want to get a sense of your business’ creativity and individual flair! Plain text entries are also accepted, but please make sure they’re easy to read and digest.

Including relevant customer case studies from the past year in your entry will go a long way to help us understand why you deserve to win this category.

MSPs are encouraged to enter for more than one award if they wish, and if the category is relevant to their business. But each entry MUST be different.

Best sales team of the Year

This category is open to any MSP to enter. We are looking for MSPs that boast an enviable sales team that have exceeded targets and landed some impressive deals for their company.

MSPs entering this category will need to demonstrate how their sales teams have delivered outstanding growth. We are looking for case studies on specific deals your sales staff has won.

We also want to hear about the culture of your sales force, and what you do to incentive your sales people to outperform.

- Details on specific deals your sales team have won

- How do you motivate your sales team?

- Figures and facts on how your sales team has outperformed or beaten competitors

- Case studies of selling new technologies to your customers


All entries will be kept strictly confidential and used for judging purposes only.

We welcome and encourage PDF or multi-media entries – we want to get a sense of your business’ creativity and individual flair! Plain text entries are also accepted, but please make sure they’re easy to read and digest.

Including relevant customer case studies from the past year in your entry will go a long way to help us understand why you deserve to win this category.

MSPs are encouraged to enter for more than one award if they wish, and if the category is relevant to their business. But each entry MUST be different.

Best Technical Support Team of the Year

This category is open to all MSPs. Successful entries to this category will outline why their technical support team are second to none in the market.

The winner will be able to demonstrate a proven track record of delivering excellent technical support through their skilled and knowledgeable workforce.

We want to know what accreditations your staff have in offering top-grade technical support to your customers, and how quickly they resolve customer issues.

The winner will give hard evidence that their technical support team is able to offer customers an unparalleled service.

We welcome and encourage PDF or multi-media entries – we want to get a sense of your business’ creativity and individual flair! Plain text entries are also accepted, but please make sure they’re easy to read and digest.

Including relevant customer case studies from the past year in your entry will go a long way to help us understand why you deserve to win this category.

MSPs are encouraged to enter for more than one award if they wish, and if the category is relevant to their business. But each entry MUST be different.