Categories and Criteria



  • ONE entry PER CATEGORY only. Multiple entries in the same category are not allowed and WILL BE DISQUALIFIED with the judges picking just one entry.
  • Please keep the entry relevant to the US market and include facts, figures and testimonials to strengthen your entry.
  • Also please concentrate on the business benefits of your products in the product categories, and don't make the entries too technically focused.
  • All initiatives and programs must have been launched or further developed between January 2020 and January 2021 to be eligible for entry.
  • Channel Partner Insight reserves the right to move an entry to another category if the judges see fit and also to drop categories that are not adequately entered. DO NOT go over the 800-word count (judges' discretion does count).


WE ARE ACTIVELY ENCOURAGING ALTERNATIVE STYLE ENTRIES to the standard block of text - this can be in the form of a video or PDF to really make your entry stand out. Feel free to use pictures, these do not count towards the word count.

You can still submit text entries, you won't be penalised for doing so, but the option is there to be more creative with your entry if you so wish.

*Please note: The bullet points are just guidelines and don't have to be answered individually in order - use them as a basis to create your entry and as a GUIDE ONLY.


*Remember the deadline for nominations is: April 16*

MSP Categories

Best Employer to Work For

The boundaries between home and work lives have become blurred, and with home schooling being an additional job for many, this category is perhaps more valuable than ever.

We are looking to celebrate the MSPs that have stepped up to the plate. Has mental health been made a focus? If so, how? What additional support has been made available to employees who are having to add “teacher” to their daily list of responsibilities?

This category is now closed

Customer Satisfaction Award

Is this the award for you?

This award will recognize excellence in the delivery of service and support to end user customers, taking into consideration the solution provider's ability to deliver real benefits to the end user and to meet customer objectives in terms of improved efficiency, cost reduction, ROI and investment protection.

Aimed at MSPs and solution providers that can demonstrate very high levels of customer retention and customer satisfaction, this award is ONLY open to companies that can truly call themselves an MSP or solution provider. Vendors or support companies do not qualify for this award and if entered will be removed from the category.

Evidence of customer retention and satisfaction must be provided in the entry. Entries can cover services to enterprise, mid-market or SMB level customers.

This category is now closed

Best Sales Team of the Year

Sales continues to be the lifeblood of the channel. This category is an MSP’s opportunity to shout about successes over the last twelve months that have helped continue to drive growth.

Do you have an enviable sales team that has still landed impressive deals for the company during the year?

We’d suggest providing specific examples of how your sales teams have delivered outstanding growth. We are looking for case studies on deals with stats and external testimonials.

If the culture of the sales team has been a boon to performance, detail what you have done to incentive your sales people to excel.

This category is now closed

MSP Cybersecurity Award

Remote working has left many exposed to bad actors, regardless of the size of business.

Across the US, the consequences of hacked vulnerabilities has become all too clear in recent months.

This category is open to any MSP that sells cybersecurity products and services.

The winning entry will demonstrate how their solutions and services expertise has been able to help customers safeguard their businesses despite the mounting security challenges during COVID-19.

Partners are advised to use facts and figures to support their entries.

This category is now closed

Growth MSP of the Year

Are you a smaller MSP that has been able to drive lightning growth over the last twelve months despite the challenges wrought by COVID-19?

Channel Partner Insight is looking to make sure SMB partners are also celebrated in these awards.

We are looking for evidence of either revenue, headcount or geographic growth. That can be organically or via acquisitions.

The winning partner will provide solid stats and percentages outlining how their business has grown over the course of their last financial year. Ambitions for future growth would also be welcomed.

This category is now closed

Industry Specialist Award

This category is open to any MSP. This award is designed for managed service providers that have chosen to specialize in a specific customer vertical.

That may healthcare, manufacturing, the financial or public sector, as examples.

Successful entries will be able to convey why they are specialists in their chosen vertical, and be able to demonstrate how they have tailored their offerings and services to cater for the specific needs of customers in those areas.

This category is now closed

Next Generation MSP Innovation Award

This category is designed for MSPs that have demonstrated an ability to truly be innovative.

How have you changed your services over the last twelve months to better serve customers, gain a competitive advantage or monopolize on a new trend that has emerged during the pandemic?

The winning MSP will be able to demonstrate success in embracing new or emerging technologies, or new customer consumption models such as cloud, as-a-service or subscription-based models.

Winning entries will be able to show how their company has evolved and shifted their business in order to keep pace and remain relevant in drastically changing times.

This category is now closed

Best MSP Cybersecurity Training Program

This category is open to all MSPs with a cybersecurity business. The award is designed for those MSPs that offer cybersecurity awareness training to their customers.

The successful entry will outline the scope of what their cybersecurity training covers, and provide solid evidence and figures about how it has helped secure their customers’ businesses, and perhaps win new business.

This category is now closed

Best MSP technical Support Award

Successful entries to this category will outline why their technical support team are second to none in the market.

The winner will be able to demonstrate a proven track record of delivering excellent technical support through their skilled and knowledgeable workforce.

We want to know what accreditations your staff have in offering top-grade technical support to your customers, and how quickly they have been able to resolve customer issues over the last twelve months.

This category is now closed

MSP of the Year

This category is open to any MSP.

This award will be given to the best overall MSP in the US market. The most prestigious award of the night, the winning entry for MSP of the Year will provide plenty of relevant stats and testimonials supporting why your company is leading the pack in the managed services space.

We look forward to putting this partner on a pedestal as an extraordinary example of success in the US managed services market.

This category is now closed

Vendor Categories

Best Backup/Continuity Offering

Several partners have told Channel Partner Insight over the past twelve months that backup and continuity is one of the most important technologies for their business.

In a crowded market with a plethora of vendors jostling for position, this award will be for an entry that can prove why its backup solution is the best for American partners.

Please do use hard facts and figures to support your entry. External testimonials would be welcome, as well.

This category is now closed

Best Managed Services Partner Support

The trend towards the adoption of managed services to drive recurring revenue continued unabated by the pandemic.

This category is specifically for vendors who have supported partners during that transition in tough times.

Vendors must show how their managed services partner program has helped mobilize its channel partners to adopt managed services.

Successful entries will detail how the program works, how it incentivizes partners and how the program has helped build traction for your managed services offering.

This category is now closed

Best Innovative Project Award

This award will recognize vendors that can demonstrate how a specific project delivered in the last 12 months was a game changer.

This category is open to any MSP that has completed an outstanding project or installation for a customer over the past 12 months.

Whether that’s creating bespoke services, or building an innovative new solution that really made an impact on that customer's business, use statistics and testimonials to demonstrate what you delivered during the most challenging of times.

This category is now closed

Best MSP Business Support

The relationship between vendors and MSPs has been tested over the last twelve months. The winner of this category will be able to demonstrate that they’ve stood with partners as a whole.

What tangible assistance has been given to help partners continue to grow despite lockdowns?

This could take the shape of offering dedicated account managers to their partners, being easy to work with, or working together and collaborating with your MSP partners on joint projects.

We’re looking to praise a winning entry that can demonstrate a proven track record of raising the bar on support and collaboration with MSPs.

This category is now closed

Best PSA/RMM Vendor Award

This category is open to all vendors with a Professional Services Automation or Remote Monitoring and Management business.

A good PSA tool is integral to any MSP business, helping a partner keep track of their customer data and projects.

And RMM software automation is the backbone of that work.

Successful vendor entries will prove why their offering is the best in the business, and use hard facts and figures to support their claims.

This category is now closed

Best Vendor Security Offering

Remote working has left many exposed to bad actors, regardless of the size of business.

Across the United States, the consequences of hacked vulnerabilities has become all too clear in recent months.

This category is for vendors who can demonstrate that they have been able to help partners and customers safeguard their businesses despite the mounting security challenges.

Entries must explain why their offering has been the best for partners, and use facts and figures to support them.

This category is now closed

Best MSP Partner Program

This category is open to all vendors that support partners through a managed services partner program. Vendors must show how their program has helped mobilize its channel partners to adopt managed services.

Successful entries will detail how the program works, how it incentivizes partners and how it has helped build real traction for your managed services offering.

This category is now closed